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HAYU had a challenge with reporting clarity, consistency and accuracy. They asked us to help them streamline reporting, moving away from manually updated spreadsheets, while providing a rich set of visualizations that make it easy to derive insights from for campaign planning and optimizations.

We built reporting dashboards which incorporated data from numerous internal and external sources. Some of these were dynamic databases, while others were third party platforms. All the digital campaign data was then merged with ATL and other non-digital data sets to create a holistic view of all marketing initiatives across the board.

• The team was able to set up custom tracking for episode views in order to more accurately track CPEV (cost per episode view). Once this was tracked and visualized in the dashboards, the team was then able to optimize and reduce the CPEV across multiple audiences.
• By merging this data, we gave the HAYU team the ability to track internal spend goals and subscription goals (combined digital & non-digital).
• These target-tracking dashboards gave the HAYU executive team much-needed insights into the performance and efficiencies of all marketing efforts (not just digital).