Hulu

Only Murders in the Building

For four seasons, Hulu has enlisted our expertise to develop creative for the FYC campaign of their hit series Only Murders in the Building.

• Devised creative strategy and execution for a hybrid launch / FYC campaign for each season.
• Handled all creative exploration and production for each season, focusing on performances, writing and crafts across print, OOH and digital.
• Leveraged the high-profile recognition of three leads as well as each season’s star-studded cast of guest and supporting actors.
• Adjusted our strategy for each season's theme while maintaining focus on key strengths.
• Combined these elements with rave reviews to push performance, writing and craft categories.

Through our creative strategies and execution, we have successfully launched each awards season of Only Murders in the Building, resulting in 49 Emmy® nominations and 7 wins across 3 seasons in the highly competitive Comedy Series categories."