Netflix - Axel F

Axel F

Netflix approached our team ahead of the new release, Beverely Hills Cop: AXEL F with a disruptive experience on the streets of London. Here’s a few details of our unique build, drenched in 80s nostalgia:

• We produced an unmissable 5m x 3m retro-styled boombox promoting the film.
• The interactive boombox played iconic tracks from the original 1984 film, creating a nostalgic connection for fans and building anticipation for the new release.
• We developed a comprehensive global creative production toolkit that was used in every major market to roll out the launch of the release.