
At CineAsia 2025, Adam Cunningham, Chief Strategy Officer at Allied Global Marketing, will deliver a keynote examining how Asia’s theatrical market continues to thrive amid shifting audience habits and platform fatigue.
The presentation will unpack how theaters across the region are redefining audience engagement—showing that, even in a time of endless streaming options, the cinematic experience remains a uniquely powerful way to connect with audiences.
Fill out the form below to request the presentation or schedule a 1:1 with Adam.












30+ years of performance marketing expertise
AI-powered cultural intelligence
Full-funnel execution from strategy to sales