AGM Knowledge - Apr 24

April 24, 2023 • Allied Global Marketing

AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

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Location-Based Strategies for Social Media

by Jamie Crick, Managing Director, APAC


In a hurry? Here's our pick of the top news items of the week.

  • Google Ads now supports importing fractional, cross-channel conversion credits from GA4 properties. (Search Engine Journal)

  • Instagram has given users the ability to add up to five links in their bio. (Social Media Today)

  • Google announced breakthrough advances in their AI search engine's attention to long-form language, improving the accuracy and specificity of its results. (NYT)

  • AMC will roll out a less expensive ad-supported tier of AMC+ later this year. (THR)


  • Roughly half of US adults have listened to a podcast in the past year, including one-in-five who listen to podcasts at least a few times a week. (Pew)

  • US remote workers are nearly twice as likely as office workers to order groceries online. (Morning Consult)

  • Nearly two-thirds of US Millennial and Gen Z consumers have canceled a streaming subscription in the past six months. (Deloitte)

  • British households cancelled almost 170K streaming service subscriptions in Q1. (Guardian)


  • Heardle is being dropped by Spotify less than a year after the music streamer acquired it. (AP)

  • Meta is testing two new advertising tools to boost performance for retailers and e-commerce advertisers. (Modern Retail)

  • Montana became the first state to approve a comprehensive ban of TikTok. (NPR)

  • Samsung is considering dropping Google as the default search engine on its phones. (NYT)

  • To promote its new limited series “The Last Thing He Told Me,” Apple has waived its “no free trial” policy and is offering a 2-month trial. (Apple)

  • Netflix added 1.75M subscribers in Q1, including 1.46M subscribers in Asia-Pacific, 100K in the US and Canada, and 640K in EMEA. It lost 450K in Latin America. (Fortune)

  • Meta opened its Horizon Worlds VR app to teenagers (ages 13-17), aiming to increase the number of metaverse users. (WSJ)

  • Netflix delayed its password-sharing crackdown to sometime before July. (The Verge)

  • Apple won't be introducing many features in iOS 17, but it will soon be putting in elements to enable the side-loading of apps. (Apple Insider)

  • After failing to reach a new deal, HBO has pulled its entire content library off of Disney+ Hotstar, leaving Indians with no legal way to watch HBO content. (Rest of World)

  • Finnish video game maker Rovio Entertainment has agreed to a $775M sale to Sega. (THR)

  • AVOD and FAST advertising revenues reached €255M in the EU5 (France, Germany, Italy, Spain, and the United Kingdom) last year. (Senal News)

  • Netflix will shut down its DVD rental business in September. (Engadget)

  • Disney has entirely sold out of advertising for the first day of the NFL Draft. (AdAge)

  • Twitter began removing blue checkmarks from all legacy users on April 20th. (The Verge)

  • Cookie deprivation has led to an 8% YoY increase in contextual targeting spend. (Performance Marketing World)


  • Lionsgate is developing a TV series based on the "Twilight" book series. (THR)

  • AMC will be starting production on a third, currently unnamed full-length TV series in its “Anne Rice’s Immortal Universe." (Gizmodo)

  • Peacock will debut "Love Island Games," a spinoff of the reality show series "Love Island." (THR)

  • Late night shows hosted by Jimmy Fallon, Jimmy Kimmel and Stephen Colbert are seeing a decline in TV viewership. (Variety)

  • “The Super Mario Bros. Movie” scored the best second weekend ever for an animated movie in North American theaters with $87M in ticket sales. (AP)

  • Disney+ is adding the first wave of Spiderman movies to its US catalog in the next few weeks. (Engadget)

  • Moonbug Entertainment Ltd. is working with DreamWorks Animation to create a CoComelon film and aims to release the picture in theaters. (Bloomberg)

Tech & AI

  • A song that uses AI to clone the voices of Drake and The Weeknd went viral on social media, though the song has since been taken down. (BBC)

  • Snapchat is partnering with Live Nation to present an AR concert series. (The Wrap)

  • Reddit will charge companies and organizations to access its data given so much is being used to train AI chatbots. (Fortune)

  • Snapchat's AI chatbot will now be able to respond to users' messages with a fully AI-generated image. (Reuters)

  • An acclaimed photographer admitted that their prize-winning image was actually generated using AI. (Guardian)

  • Google is experimenting with AI technology to optimize ad targeting without third-party cookies. (Media Post)

Location-based entertainment

  • Blackpink released additional concert dates for their "Born Pink" Encore tour this year. (Billboard)

  • Nightlife and dining brand Tao Group Hospitality will be sold to Mohari Hospitality Ltd. (Bloomberg)

  • Frank Ocean canceled his Coachella Weekend 2 performance due to an injury. (Variety)

  • Apple opened its first retail store in India, yet customers continued to face challenges due to limited services and pricing issues. (Tech Crunch)

  • Disneyland’s Disneyland After Dark series has been set to host its first-ever Pride celebrations this June. (Deadline)

  • WWE partnered with Fanatics to handle on-site retail at live events like WrestleMania and the Royal Rumble. (CNBC)

  • Films directed by Chelsea Peretti, David Duchovny and Michael Shannon will premiere at the Tribeca Film Festival. (AP)

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