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AGM Knowledge - Aug 05

08.05.25

08.05.25
AGM Knowledge

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AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

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TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Google DeepMind is rolling out Gemini 2.5 Deep Think, its most advanced AI reasoning model, able to answer questions by considering multiple ideas simultaneously. (Tech Crunch)

  • The UK's new Online Safety Act requires sites hosting content deemed "harmful"—including Reddit, Discord, Grindr, X, and Bluesky—to verify that users are over the age of 18. (The Verge)

  • Netflix‘s music-led anime movie, "KPop Demon Hunters," became the most-watched original animated film in the platform’s history with 106M views in its first month. (Music Business Worldwide)

  • "Superman" became the ninth DC movie to cross the $300M threshold at the North American box office. (Deadline)

Audiences

  • Daily audio consumption among US adults amounted to 3 hours and 50 minutes this quarter, with 64% of that time belonging to radio. (Nielsen)

  • 68% of UK households subscribe to SVOD services, and 66% of those households subscribe to Netflix, Prime Video, or Disney+. (Media Play News)

  • Ad-supported content across TV and streaming platforms accounted for almost 74% of US TV viewing in the first six months of 2025. (Nielsen)

Platforms

  • TikTok launched an alternative version of the app in Europe called "TikTok Pro," which aims to put more focus on positive, educational content. (TikTok)

  • Instagram is restricting its Live Streaming feature to creators with 1K or more followers. (Social Media Today)

  • Meta reported that the number of daily active users across its apps rose to 3.48B this quarter, an increase of 5M from Q1. (Social Media Today)

Content

  • Following an appeals court victory this week, Epic CEO Tim Sweeney announced that the Epic Games Store for Android will be coming to the Google Play Store. (The Verge)

  • Video industry revenues in Australia across TV, VOD, and theatrical are projected to increase to $12.3B AUD in 2030, a compound annual growth rate of 2.8%. (Worldscreen)

  • Universal's "The Bad Guys 2" is projected to make $25M over the weekend, trailing behind Marvel's "The Fantastic Four: First Steps," which is set to exceed $50M in its second weekend. (Variety)

Tech &

AI

  • Public ChatGPT queries are getting indexed by Google and other search engines, revealing real conversations between people and the tool. (Tech Crunch)

  • GitHub Copilot, an AI coding tool offered by Microsoft-owned GitHub, has now reached more than 20M users. (Tech Crunch)

  • Amazon may soon integrate ads into consumers' Alexa conversations, according to Amazon CEO. (Tech Crunch)

Location-based

entertainment

  • The Smithsonian’s National Air and Space Museum reopened this week with five new galleries, a renovated Imax theatre, and a redesigned entrance. (Blooloop)

  • With just 32 shows, Beyoncé’s "The Cowboy Carter Tour" became the shortest tour in history to cross the $400M threshold. (Ticketing Business)

  • London's Natural History Museum welcomed more than 5M visitors to its new gardens in the first year of opening, doubling the museum's expected numbers. (Blooloop)

  • Sphere Entertainment granted Abu Dhabi exclusive rights to develop all future Sphere venues in the region, starting with the upcoming Abu Dhabi venue. (Skift)

Travel &

hospitality

  • Hilton is targeting small- and medium-sized businesses to boost direct corporate bookings, now accounting for 85% of such reservations. (Skift)

  • Las Vegas saw a dramatic decline in demand for hotel stays this summer, with occupancy plummeting 11.9% YoY to 74.3%. (Travel Pulse)

  • Southwest Airlines officially started selling assigned seats for flights beginning January 27. (USA Today)

Gaming

  • Six of the ten best-selling games on PlayStation during Q2 were published by Microsoft. (gamesindustry.biz)

  • Electronic Arts revealed that its eagerly anticipated "Battlefield 6" will be released in October. (Variety)

  • "Happy Gilmore 2" premiered on Netflix with a tie-in golf video game called "Happy Gilmore: Golf Mayhem '98 Demo". (Variety)

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