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AGM Knowledge - Jul 22

07.22.25

07.22.25
AGM Knowledge

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AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

Check out the latest posts from AGM Leaders

AGM Labs: Apex - Unlocking a World of Performance in Travel/Hospitality Marketing
By Christoph Bakke, Senior Director, Programmatic

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • "Lilo & Stitch" became the first 2025 Hollywood film to pass $1B at the worldwide box office, cementing its status as the year’s top-grossing Western movie both globally and internationally. (THR)

  • OpenAI launched "ChatGPT Agent," an AI tool that can complete complex, multi-step tasks on a user’s behalf. (The Verge)

  • CBS announced plans to end "The Late Show with Stephen Colbert" next year, citing financial reasons. (NPR)

  • Apple TV+’s "Severance" earned 27 Primetime Emmy Award nominations, followed by HBO Max's "The Penguin" with 24 nominations. (CBS)

Audiences

  • 35% of US consumers reported that they now watch more free ad-supported (FAST) content than they did a year ago, while 29% said they have subscribed to fewer paid services. (Media Play News)

  • For the first time ever, broadcast networks accounted for less than 20% of US TV viewing in June, down 1.6% from May. (THR)

  • 31% of US consumers pay for a subscription service across home entertainment, health and wellness, and related services. (Media Play News)

Platforms

  • Facebook announced a new algorithm update which will focus on demoting "unoriginal" content in order to boost material from original creators. (Social Media Today)

  • OpenAI's ChatGPT was the most downloaded app in the world in June, holding the top spot for a second consecutive month. (AppFigures)

  • Meta is testing a new option that enables users to sign up to Threads by using their Facebook profile instead of cross-linking their Instagram account. (Social Media Today)

Content

  • The final group stage match of Uefa Women’s Euro 2025 averaged 2.9M viewers on UK channel ITV1, more than double the audience that tuned in to Channel 5 for the 2025 Fifa Club World Cup final on the same day. (Sportspro)

  • Americans' time spent streaming TV was up 5.4% MoM in June, which was primarily driven by both a standout month for Netflix, and a seasonal influx in viewing from school-aged audiences. (Nielsen)

  • American streaming audiences tuned in to kids' IPs over the first half of this year, with "Bluey" being the most-watched title in the US. (KidScreen)

  • "Superman" opened with an estimated $122M to lead weekend box office charts in the US and Canada and an additional $95M in international markets. (Reuters)

  • Peacock is raising its monthly subscription prices for both its ad-supported and ad-free tiers by $3 on the successful heels of "Love Island USA" and as NBA season looms this fall. (THR)

Tech &

AI

  • French AI lab Mistral introduced a range of new features to its Le Chat chatbot, including a deep research mode, that bring it closer to the capabilities of OpenAI and Google. (Tech Crunch)

  • Meta has acquired Play AI, a startup that uses AI to generate human-sounding voices. (Tech Crunch)

  • In the coming weeks, OpenAI is planning to release an AI-powered web browser of its own to challenge Google Chrome. (Tech Crunch)

Location-based

entertainment

  • Imax announced tickets for "The Odyssey" will go on sale an entire year before the Universal Pictures' film is slated to hit the big screen. (Variety)

  • Mattel announced the launch of UNO Social Clubs across major US cities, complete with themed drink menus and tournament-style play. (Attractions Magazine)

  • Electronic music festival "Tomorrowland" will proceed as planned, despite the main stage being destroyed by a fire just one day before 400K people were expected to attend. (Variety)

Travel &

hospitality

  • After offering the service for more than 20 years, American Express Travel will stop selling flight and hotel packages as of July 31. (Yahoo Finance)

  • Japan saw 21.5M visitors in the first half of 2025, a 21% jump from last year and a record high for the period. (Skift)

  • AI is rapidly changing travel industry jobs, with travel agencies increasing their tech workforce from less than 2% in 2003 to nearly 7% today. (Skift)

Gaming

  • Roblox has launched a new licensing platform to allow easier connections between Roblox creators and IP holders, including Netflix, Lionsgate, and Sega. (IGN)

  • Xbox is letting some of its users stream their own Xbox games, including some that are available on console only, directly from the Xbox PC app. (The Verge)

  • The 2025 Esports World Cup is in full swing in Saudi Arabia, with more than $70M in prize money up for grabs across 26 esport events. (Variety)

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