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AGM Knowledge - Jul 29

07.29.25

07.29.25
AGM Knowledge

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AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

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TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • The Federal Communications Commission (FCC) approved Skydance's $8B purchase of CBS-owner Paramount, clearing the way for one of the most highly scrutinized media deals in the last decade. (NY Times)

  • After multiple delays, OpenAI is now expected to release its next big model, GPT-5, in August. (The Verge)

  • Imax reported its highest North American quarterly box office revenue ever of $143M, citing a record number of "Filmed for Imax" theatrical releases. (Media Play News)

Audiences

  • 40.6% of US adults have researched a product or company after encountering an ad for it in-store. (EMarketer)

  • 20% of US adults say they have traveled or will travel less than planned this year due to the economy. (EMarketer)

  • 72% of US teens have used an AI companion, with 30% citing entertainment as the main reason. (TechCrunch)

Platforms

  • Snapchat announced a partnership with sports media company Togethxr to launch a new content accelerator program called "Snap the Gap". (Togethxr)

  • Instagram is testing a new addition to its post analytics that would show how many likes each specific frame garnered within a carousel post. (Social Media Today)

  • YouTube is bringing more generative AI features to Shorts by integrating its latest Veo image animation and conversion tools into the creation process. (YouTube)

Content

  • "The Fantastic Four: First Steps" is projected to generate $131M in North American ticket sales this weekend, as "Superman" approaches $300M. (Media Play News)

  • Netflix’s "Squid Game" dominated household TV streaming this week with 3.2B viewing minutes, followed by Peacock's "Love Island USA" with 1.8B viewing minutes. (Media Play News)

  • E! Network's "E! News" has been canceled after 32 years on air. (Variety)

Tech &

AI

  • Proton has launched an AI assistant, Lumo, aimed at preserving user privacy that can summarize documents, generate code, write emails, and more. (The Verge)

  • Google launched Web Guide, a new AI-powered search feature that "groups links in helpful ways". (The Verge)

  • Google is testing a vibe-coding tool called Opal that lets you create mini web apps using text prompts. (TechCrunch)

Location-based

entertainment

  • Ticket demand for "Hamilton" has skyrocketed ahead of Leslie Odom Jr.’s return to the Broadway show. (NY Post)

  • 13 Taylor Swift wax figures will debut at Madame Tussauds locations across four continents to celebrate the record-breaking success of The Eras Tour. (Attractions Magazine)

  • The Pokémon Company unveiled its new PokéPark Kanto theme park in Tokyo, Japan, which it plans to open in early 2026. (Blooloop)

Travel &

hospitality

  • Despite initial customer backlash, Southwest Airlines reported strong baggage fee revenue since May, with no negative impact on web traffic or customer behavior. (Skift)

  • American Airlines' CEO stated the airline will not use AI for airfare pricing in ways that erode consumer trust, amid industry debate and backlash. (Simple Flying)

  • Electric vehicle charging stations have become the highest-converting feature for Hilton hotel bookings, leading to more reservations than traditional filters like pools, on-site dining, or free breakfast. (Skift)

  • 44% of global consumers lack confidence in the travel industry’s ability to protect them from AI-powered fraud, including identity theft and account takeover fraud. (Jumio)

Gaming

  • D&D web series "Critical Role" is set to start development on their first video game in partnership with AdHoc Studio. (Variety)

  • Nintendo Switch 2 is now the fastest-selling console in US history, selling 1.6M units during its launch month. (gamesindustry.biz)

  • "Forza Horizon 5" surpassed 3M copies sold, making Microsoft's racing game the top new PS5 game of 2025. (gamesindustry.biz)

  • Roblox launched a new Learning Hub, enabling students to access dozens of interactive educational experiences on the platform in one place. (gamesindustry.biz)

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