AGM Knowledge - May 09

May 09, 2023 • Allied Global Marketing

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Our 5 Takeaways from Variety’s Entertainment Marketing Summit

by Jack Lancaster, VP, Media


In a hurry? Here's our pick of the top news items of the week.

  • Half of US Gen Zs and Millennials prefer user-generated video feeds to streaming video services. (Deloitte)

  • Disney has partnered with Innovid to offer always-on ad performance insights across its addressable footprint, starting with Hulu. (Media Post)

  • Microsoft’s Bing Chat AI is now open to everyone, with plug-ins coming soon. (The Verge)

  • Bing will let ads appear within peoples’ conversations with its AI chatbot. (AdWeek)

  • Paramount+ has sealed a multi-year deal with New York’s Bryant Park to take over its Monday evening summer movie series. (Variety)


  • More US streaming subscribers (33%) than non-subscribers (21%) cite movies based on well-known franchises as a major factor in their decision to sign up for a service. (Morning Consult)

  • Two-thirds of Peacock’s 22M subscribers have watched a recent Universal theatrical film on the service. (Deadline)

  • 66% of US adults feel comfortable going to an amusement park as of last month, which saw a new high for every tracked entertainment activity post-pandemic. (Morning Consult)


  • Paramount+ reached 60M subscribers worldwide in Q1, a gain of 4.1M QoQ. (THR)

  • TikTok is launching a new product called Pulse Premiere that lets publishers sell ads alongside their posts. (WSJ)

  • Apple and Google are collaborating on an industry spec to make Bluetooth tracking devices like AirTag safer. (Tech Crunch)

  • Peacock launched shoppable TV and three new ad formats, providing a more interactive ad experience for viewers. (Fierce Video)

  • Meta is rolling out new discovery and personalization controls for Facebook Reels to let users customize what they want to see more or less of. (Tech Crunch)

  • Fintech startup Liquido aims to become the "Stripe of LATAM payments" by offering seamless digital payment solutions for businesses in Latin America. (Tech Crunch)

  • TelevisaUnivision, which rolled out a two-tiered streaming offering under the Vix and Vix+ brands in 2022, is unifying them under the Vix banner. (Deadline)

  • Warner Bros. Discovery added 1.6M global streaming subscribers in Q1 to bring its total to 97.6M subscribers. (THR)

  • Apple added 150M paid subscribers for its digital services, which includes Apple TV+, Apple Music and Apple Arcade, in the past year to bring its total to 975M paid subscribers. (Variety)


  • US late-night shows including “Jimmy Kimmel Live” and “The Late Show with Stephen Colbert” went dark after the announcement of the writers' strike. (WSJ)

  • Japanese-language screenings of "The Super Mario Bros Movie" are showing for a limited time only in select US theaters. (The Verge)

  • James Gunn created 600 unique versions of "Guardians of the Galaxy 3" for various types of cinemas. (THR)

  • "Some Like It Hot" leads the Tony Award nominations with 13 nods. (AP)

  • The most recent Super Bowl was the most-watched TV show in US history after all, as it has been watched by more than 2M more people than previously reported. (WSJ)

  • Amazon is bringing more than 100 of its Prime Video originals to Freevee. (Variety)

  • Latinos, who make up 19% of the US population, only acted in 4.5% of main cast roles on Netflix in 2021. (NBC)

  • HBO’s content has now found a streaming home in India on JioCinema. (TechCrunch)

  • Hulu Live TV is adding new channels to its library, bringing the total to over 90 channels across live sports, news and entertainment. (Tech Crunch)

Tech & AI

  • Samsung banned ChatGPT and other generative AI use by staff following a data leak. (Bloomberg)

  • Microsoft plans to offer a version of ChatGPT that runs on dedicated cloud servers where the data is kept separate from that of other customers. (MacRumors)

  • Snapchat is testing sponsored links in its My AI feature and is introducing new ad products for Spotlight and Stories. (Tech Crunch)

  • TikTok is developing AI-generated video disclosures to combat the rise of deepfakes. (The Information)

  • Audius will empower artists and labels on the platform to opt-in to AI collaborations. (Music Tech)

  • Brands can now apply custom AR filters to content within Instagram Reels and Facebook Stories, a feature previously limited to in-feed posts on both apps and Instagram Stories. (TechCrunch)

Location-based entertainment

  • Meta announced the Quest Gaming Showcase 2023, set for June 1st, offering a closer look at upcoming VR games and experiences. (The Verge)

  • Aerosmith announced their farewell tour, "Peace Out," which will start September 2nd in Philadelphia. (AP)

  • Clark County Commissioners approved plans from the Boring Company to build 18 new stations for its underground transit system in Las Vegas, doubling the size of the Loop. (

  • Universal is incorporating various elements of Web3 into its theme park rides across the globe. (Forbes)

  • Live Nation has sold 90M concert tickets this year, up 20% YoY. (THR)

  • Royal Caribbean's Q1 bookings lapped 2019 levels, showing cruise line demand is at a post-pandemic high. (PR Newswire)

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