AGM Knowledge - May 15

May 15, 2023 • Allied Global Marketing

AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.


In a hurry? Here's our pick of the top news items of the week.

  • OpenAI no longer relies on API customer data to train its large-language models and ChatGPT. (CNBC)

  • Amazon is forming Amazon MGM Studios Distribution to handle the placement of its shows and movies on outside services. (The Verge)

  • By the end of 2023, 330M SVOD subscriptions, or 20% of the global SVOD market by subscriptions, will be via operator bundles. (Digital TV Europe)

  • Google dropped its waitlist for AI chatbot Bard and announced new features including dark mode and export functions. (The Verge)


  • A majority of US Gen Z adults (56%) and millennials (52%) have bought a product because it had an interesting logo while 34% of all US adults have. (Morning Consult)

  • Two-thirds (64%) of TV/video buyers think that creator-driven video can be considered premium. (Media Post)

  • 34% of US adults used points or rewards on travel purchases to save money, a 6 point increase since last summer. (Morning Consult)

  • Only 22M urban Indian adults (1.6% of the total population) see 3+ Hindi films/year in theater, indicating movie-going is actually a luxury. (Ormax)


  • TikTok creators are rushing to build their Instagram and YouTube followings amid threats of a potential ban, leading to a surge in content migration between platforms. (CNBC)

  • Amazon launched a new service, “Amazon Anywhere,” that lets customers purchase physical products from its online store while playing video games or interacting in virtual reality. (AP)

  • TikTok is launching a new “TikTok World Hub” for brands that's designed to help them learn how to connect with audiences and get discovered. (Tech Crunch)

  • The total number of Disney+ subscribers declined slightly in Q1 to 157.8M, down from 161.8M in the prior quarter. (THR)

  • Twitter introduced new features including emoji reactions for DMs and end-to-end DM encryption. (The Verge)

  • Total ad revenue for the podcast industry reached $1.8B during 2022, falling short of the $2.1B expectation and indicating a slowdown. (THR)

  • Sony’s Pure Flix, a faith-based streaming service, will merge with Great American Media, putting Pure Flix's content in front of traditional TV viewers. (CNBC)

  • Hulu content will be added to Disney+ to create a "one app experience." (CNBC)


  • Production of shows including "Stranger Things" and "Severance" has been paused due to the ongoing writers' strike. (HuffPost)

  • Taylor Swift announced the re-recording of her album "Speak Now (Taylor's Version)" as part of her ongoing efforts to regain control of her music catalog. (Pitchfork)

  • "Guardians of the Galaxy Vol. 3" had the second biggest US opening of the year, bringing in $118M in its domestic box office debut (Variety). It also generated $28M in China over its debut weekend, making it Hollywood’s biggest China opening of 2023 thus far. (THR)

  • "Atlanta" and "Better Call Saul" earned their second Peabody Awards, having previously won the honor for their respective first seasons. (THR)

  • LATAM is the second fastest growing region for the music industry, just behind Sub-Saharan Africa, seeing 2022 revenue gains of 25.9%. (IFPI)

  • Engagement with sports content is rising fast on TikTok, with virtually all major sports seeing increases in activity over the past year. (Social Media Today)

  • Peacock will stream all 2024 Olympic events, and the opening ceremony and key finals will stream live. (THR)

Tech & AI

  • Amazon is building a team to generate photos and videos for advertisers using AI. (The Information)

  • Microsoft is introducing a new chat ads API that lets publishers pick their own ad formats. (Marketing Dive)

  • Spotify has pulled tens of thousands of AI-generated tracks from its platform that were made with the AI platform Boomy. (Engadget)

  • Google is testing generative AI technology for shopping that will present unique product recommendations and create personalized images for shoppers. (BoF)

  • Eventbrite integrated GPT capabilities into its platform, helping creators save time on event pages, email campaigns, and social media ads. (Tech Crunch)

  • GSMA, the organizer of Mobile World Congress, faces a potential fine of up to €20M for GDPR violations related to its AI-driven event participant matchmaking service, AEDP. (Tech Crunch)

  • In addition to AI-generated profile summaries and job descriptions, LinkedIn is also experimenting with generative AI feed posts. (Social Media Today)

Location-based entertainment

  • Restaurants are embracing reservations that target higher-income diners as more consumers book their tables ahead of time. (CNBC)

  • The Immersive Disney Animation experience is coming to Los Angeles in June and incorporates Disney titles like Snow White, The Little Mermaid, Frozen and Encanto. (THR)

  • Oakland and Bally's Corp have an agreement in place for the Athletics MLB team to construct a $1.5B stadium on a portion of the Tropicana Las Vegas site. (NBC)

  • Kendrick Lamar, Foo Fighters, and Shania Twain will headline at Austin City Limits Music Festival 2023. (KXAN)

  • Disney World will lift park reservation requirements and bring back dining plans in 2024. (USA Today)

  • Knott’s Berry Farm in California and Carowinds in North Carolina have joined Worlds of Fun in Missouri in implementing new chaperone policies due to unruly behavior. (BlooLoop)

  • Bally's received site plan approval for its $1.7B Chicago casino, solidifying its plans to begin construction in late 2024. (Yogonet)

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