AGM Knowledge - Nov 7

November 07, 2023 • Allied Global Marketing

AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

Check out the latest Knowledge posts from AGM Leaders:

One Publicity Tactic Isn't Enough: The Value of an Integrated Strategy

By Steve Flynn, SVP, National Publicity

AGM magic

  • Our Experiential team activated for our client Heineken at Ireland’s Electric Picnic in September. The sold-out three-day festival attracted over 70,000 attendees. We created the concept for and produced "The Stradbally Inn," showcasing Heineken's range of stouts, along with live music that we booked, to a consistently packed crowd.


In a hurry? Here's our pick of the top news items of the week.

  • A combined Facebook and Instagram subscription is coming to European users in the next few weeks, enabling an ad-free experience in both services for €9.99/mo (US $10.60/mo). (9TO5mac)

  • Disney has agreed to buy Comcast's one-third stake in Hulu for US $8.61B. (CNBC)

  • Sky News Australia is the second-fastest growing news publisher on YouTube globally. (Media Week)

  • White House drops an AI regulation bombshell with 10 key provisions in order to to protect how AI affects American citizens. (Mashable)

  • Britain publishes 'Bletchley Declaration' on AI safety. (Reuters)


  • Almost half of US Gen Z viewers want less sex on screen, study finds. (The Guardian)

  • Over three-quarters (78%) of Gen Z Aussies have taken a day off work due to work-related stress, a huge leap compared to Gen X (38%) and Baby Boomers (17%) at the same age. (Campaign Brief)

  • The "Killers of the Flower Moon" film is so long that some exhibitors stuck an intermission in it. Fans liked it, the studio not so much. (Variety)

  • 46% of US Gen Z adults have unfollowed a celebrity on social media due to their political views, a share much higher than that of millennials (34%) and all other generations. (Morning Consult Pro)

  • Taiwan is seeing significant premium VOD subscriber and engagement growth, with 315,000 net new SVOD subs added in Q3 2023, bringing reach to a total of 5.8M subscriptions, up 6% quarter-on-quarter. (Deadline)


  • Instagram is testing another new sticker option with a photo cut-out process that enables you to make stickers out of objects within your images. (Social Media Today)

  • Instagram is adding polls in comment streams on feed posts and reels. (Social Media Today)

  • Threads is adding polls and gifs as it continues to expand its engagement options. (Social Media Today)

  • X launches a new US $3/mo Basic tier and US $16/mo Premium+ no-ad subscription tier. (9TO5mac)

  • Paramount's new connected TV ad tech update gives more programmatic controls. (Ad Age)

  • X has shut down the Circles feature, which allowed users to post to a small, exclusive audience. (Tech Crunch)

  • Max’s standard no-ads plan is dropping 4K ultra HD content, reducing concurrent streams from three to two. (Variety)


  • “Five Nights at Freddy’s,” Universal and Blumhouse‘s adaptation of the popular video game, debuted with US $80M in North America and US $132M globally. (Variety)

  • Sesame Workshop will drop the magazine-style format of the long-running children's show "Sesame Street" in 2025 in favor of a longer narrative-driven style, paired with a new animated series "Tales From 123." (Hollywood Reporter)

  • After its season 7 release, "Big Mouth" joins Netflix Top 10 most popular shows. (Collider)

  • Emily Blunt’s new movie, "Pain Hustlers," officially dethroned Jennifer Lawrence’s "No Hard Feelings" as the most popular film on Netflix. (Purewow)

  • The amount spent on Australian dramas by streaming companies has fallen by 11% or $47m AUD ahead of the government’s promised introduction of local content obligations. (The Guardian)

  • Big Brother returned to UK screens for the first time in five years, but the iconic reality show failed to premiere with a big bang for ITV. (Deadline)

Tech & AI

  • The Beatles’ final song "Now and Then," debuted last week through the power of artificial intelligence. (The Verge)

  • Alphabet's Google has agreed to invest up to US $2B in the artificial intelligence company Anthropic. (Yahoo Finance)

  • Apple announced "Scary Fast" event to roll out new Macs. (Bloomberg)

  • Apple announces new M3 chips and cuts the price of the entry-level MacBook Pro. (CNBC)

  • Scarlett Johansson hits AI app with legal action for cloning her voice in an ad. (The Verge)

  • Brave responds to Bing and ChatGPT with a new ‘anonymous and secure’ AI chatbot. (The Verge)

Location-based entertainment

  • The Nintendo Museum's sign in Uij City has been officially revealed. (Nintendo)

  • Pittsburgh’s Planning Commission approved The Andy Warhol Museum’s new US $45M entertainment venue in the city’s North Shore. (Triblive)

  • Saudi Arabia set to host the World Cup in 2034 after Australia declines to lodge a bid. (CBS Sports)

  • Game 1 of the Diamondbacks-Rangers World Series averaged a 4.6 rating and 9.17M viewers on FOX (9.35M across all Fox platforms), marking the lowest rated and least-watched Game 1 of the Fall Classic on record. (Sports Media Watch)

  • Six Flags, Cedar Fair strike merger deal, creating US $8B theme park giant. (Hollywood Reporter)

  • The Mumbai Film Festival returned after a four-year hiatus with a leadership team that is fully female. (THR)

Travel & hospitality

  • Las Vegas hotel workers threaten strike against MGM, Caesars and Wynn Resorts. (Skift)

  • Hilton Worldwide Holdings Inc entered into a partnership with Hallmark Channel to create Christmas-themed suites inspired by Hallmark’s “Countdown to Christmas” movies. (Daily Lodging Report)

  • Planned theme park travel in the next year is slowing, suggesting more than just seasonality. One-third of U.S. adults said they plan to go to a theme park in the next year, down from 40% in June. (Morning Consult Pro)

  • By investing in robust data management systems, leveraging employee data and prioritizing guest experience improvement, European travel and hospitality brands can make significant strides towards achieving true personalisation. (ArtificialIntelligence-News)

  • The Ritz-Carlton commissioned a travel poster series by Artist Louis-Nicolas Darbon and portraits signed by Sir Lewis Hamilton and George Russell. (Hotel News Resource)

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