Scaling micro audiences into macro engagement

Sara Taylor, SVP, Field Marketing , 04.26.21

04.26.21 Sara Taylor, SVP, Field Marketing


  1. Spread the word to many different communities by engaging with local organizations, companies, and media as they already have large and loyal audiences.

  2. Smaller, more cultivated and targeted groups of audiences, tend to be more engaged with the subjects and topics shared and discussed within their communities.

  3. Understanding local trends, behaviors and nuances is key to success scaling micro audiences into macro success.

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