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in the news-
Adweek featured us in their Wednesday Stir for launching our PRIDE solution, which is designed to enhance performance and visibility for LGBTQ+ initiatives across various platforms.
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Media in Canada recognized our launch of PRIDE, celebrating our commitment to diversity and inclusion within the media industry.
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AsiaOne covered our launch of the PRIDE solution, showcasing our dedication to supporting LGBTQ+ communities through strategic marketing efforts.
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GEMA highlighted our introduction of the PRIDE initiative, noting our commitment to inclusivity and diversity.
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B&T also reported on our PRIDE announcement, emphasizing its global reach and impact on LGBTQ+ representation in marketing campaigns.
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The Hollywood Reporter featured Chief Strategy Officer Adam Cunningham as a presenter at last week's Banff World Media Festival. In his keynote, "Disrupt or Be Disrupted: The Media Industry in the Age of Enshittification," Cunningham discussed how media platforms risk becoming irrelevant if they don't adapt to their audience's needs - challenging platforms, commissioners and creators to overhaul their strategies.
TL;DR
In a hurry? Here's our pick of the top news items of the week.
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United Airlines is now displaying targeted ads on seat-back screens. (CBS)
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Gen Z is turning to Google 25% less than Gen X when performing searches. (Forbes)
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Apple unveiled a new generative AI offering called Apple Intelligence during its annual Worldwide Developers Conference (WWDC) along with an announcement about its partnership with OpenAI. (Marketing Dive)
Audiences
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Three times more US fans are traveling internationally for concerts and festivals compared to last summer, and there is a 42% uptick in international concert fans coming to the US for events. (Stubhub)
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US consumers are increasingly open to SVOD advertising, with the number of ad-tolerating consumers growing consistently QoQ. (Antenna)
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A campaign to raise the minimum age for Australian teens to join social media from 13 to 16 is gaining momentum, with major celebrities, brands and politicians endorsing the idea. (Mi3)
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Nearly 4 in 10 US baby boomers plan to take a leisure trip within the next three months, representing a huge opportunity for brands to engage. (Morning Consult)
Platforms
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TikTok expanded its test of image search functionality, which lets users search for product listings in the app based on a visual example. (Social Media Today)
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Instagram is experimenting with virtual pets for Stories. The more likes that people give your Stories updates that include the sticker, the more your virtual pet grows. (Social Media Today)
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Uber is bringing programmatic media buying to its in-app ads platform for the first time. (The Drum)
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Existing streaming bundles like the Disney bundle have mitigated churn in the US so far. (Antenna)
Content
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TikTok is launching a new series of artist spotlight interviews that promote the artist's music in the app. (Social Media Today)
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US-produced film and TV content accounts for 60% of SVOD viewing in APAC, but that’s down from 70% two years ago and just above Korean content’s 58%. (Variety)
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Pixar's “Inside Out 2” is tracking for one of the highest opening weekends of the year so far, with a projected $80M to $85M in ticket sales from the US and Canada. (LA Times)
Tech &
AI-
Meta wants to assist popular creators in dealing with admin tasks, like responding to fan comments, by letting them build AI versions of themselves. (Social Media Today)
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After acquiring the technology behind the Artifact app, Yahoo is launching an AI-powered personalized news app of its own. (The Verge)
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Picsart and Getty are developing an AI image generator that’s exclusively trained on Getty’s licensed stock content. (The Verge)
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Spotify will begin testing generative AI ads, ramping up its efforts to attract advertisers to the platform. (Tech Crunch)
Location-based
entertainment-
The average concert ticket price hit an all-time record high in Q1 at $123.25. (Digital Music News)
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Disney won approval of a $17B development deal, partially thanks to its truce with Governor DeSantis. (THR)
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A series of tour cancellations and changes by big-name artists has sparked questions about whether the post-pandemic live music boom could be cooling. (NBC)
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StubHub shared its annual Summer Tour Preview, showcasing the season's most in-demand tours, concert events and other trends. (PRNewswire)
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The 2024 UEFA European Championship kicked off Friday, and Germany expects to sell 2.7M tickets and earn $4B in additional tourism sales. (USA Today)
Travel &
hospitality-
Expedia’s AI-powered travel assistant, Romie, can “roam” with travelers, even joining their chats on Messenger, Whatsapp or text to provide timely information about trip planning. (Phocuswire)
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The QR Code might be leaving more restaurants after significant backlash from customers have operators reverting to the “old school” ways. (WSJ)
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Young people are shunning Google Search in favor of TikTok to plan travel itineraries. (Globetrender)
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With Apple Intelligence Siri will be able to pull context from across apps to plan dinner in time for an event or share real-time flight information. (Skift)
Gaming
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Phil Spencer, head of Xbox, all but confirmed the development of the Xbox handheld. (Eurogamer)
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Valve is being sued for allegedly overcharging 14M UK Steam players. (Gamedeveloper)
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"Elden Ring" has shipped 25M units worldwide ahead of the downloadable content drop. (Eurogamer)
