On April 25th, six talented artists experienced a life-changing moment when they were announced as the winners of the prestigious Doris Duke Artist Awards.

Amplifying recognition

The Doris Duke Artist Awards, administered by the Doris Duke Charitable Foundation, recognize exceptional accomplishments in jazz, theater, and dance. This year's awards highlighted the artists' dedication to advancing their art forms and celebrated their achievements across New York City and the nation. According to Doris Duke Foundation President and CEO Sam Gill, "The Doris Duke Artist Award is more than an award; it is a platform to fight for the future of all performing arts."

Celebrating artistry

Allied Global Marketing spearheaded an integrated promotional campaign to ensure the winners received widespread recognition. On the day of the announcement, the winners' faces were prominently displayed throughout the city. This campaign reached over 8.7 million New Yorkers, showcasing the importance of these artists. Full-page profiles in the New York Times, sponsored Instagram posts, and images on subway steps all featured the winners. These efforts made it clear why these individuals are so important.

A winning approach

A key component of the campaign's success was our strategic paid media approach. Leveraging a mix of traditional and digital tactics, the campaign maximized visibility and drove engagement. Full-page ads in the New York Times provided a prestigious and trusted platform for showcasing the artists. Simultaneously, targeted social media ads on Facebook and Instagram expanded the reach to a younger, digitally-savvy audience. Outdoor advertising on subway steps ensured high-frequency exposure in one of the busiest transit systems in the world. This multi-channel strategy effectively amplified the artists' profiles and reinforced the campaign's message across diverse audiences.

Overall, the campaign was a profound experience for the artists, offering them public recognition and celebration. They snapped photos in front of the Times Square billboard, shared the news with their families, and enjoyed seeing their achievements highlighted across the city. Curious about how Allied Global Marketing can help amplify your message? Get in touch.