The Year in Review: Our Most-Read Posts of 2024

Arlene Wszalek, EVP, Strategy & Innovation , 12.27.24

12.27.24 Arlene Wszalek, EVP, Strategy & Innovation

As 2024 draws to a close, we're taking a moment to reflect on the insights that resonated most with our audience this year. From AI and retailtainment to Gen Z's search habits, here's a roundup of our top 10 most-read posts that drove interest and sparked conversation. 

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10. The Future of Creative Advertising: Leveraging AI and Machine Learning 

Discover how AI and machine learning are revolutionizing creative campaigns and driving results. 

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9. In the Streaming Era, FYC Campaigns Matter More Than Ever 

We explore how award campaigns are evolving in the hyper-competitive streaming landscape. 

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8. Why We Are Betting on ACI, Not AI 

A new perspective on why Augmented Creative Intelligence (ACI) is the future. 

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7. Game On: The Culture Within Gaming 

Dive into the gaming world to understand its cultural significance and marketing opportunities. 

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6. Gaming Partnerships for the Greater Good 

How purpose-driven collaborations in gaming can make a meaningful impact. 

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5. The Rise of Retailtainment: Driving Revenue Through Pop-Up Stores 

Explore how experiential pop-ups are transforming retail and boosting engagement. 

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4. The Rise of Low-Calorie and Non-Alcoholic Drinks 

What the growing demand for these options means for brands. 

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3. Staying Ahead of the Curve: 7 Marketing Predictions for 2025 

Our forward-looking guide to the trends you need to know for the year ahead. 

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2. Gen Z's Shifting Search Habits 

Uncover how Gen Z is redefining the way we search and discover brands. 

And our best-performing post of the year... 

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5 Trends Transforming Brand Experiences in 2024 

Our most-read post of the year dives into the cutting-edge shifts reshaping brand activations. 

What's Next? 

Ready to apply these insights to your next campaign? Let's connect and explore how Allied Global Marketing can help you stay ahead in 2025. 

Thank you for being an AGM Knowledge subscriber. We look forward to another year of innovation and success together!

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