International Schema Optimizations

SONY approached us to boost digital sales for their titles worldwide. Our task was to develop and implement a strategy for the EST/Home Entertainment releases across international markets. We aimed to enhance visibility and increase sales through SONY's global distribution partners. To achieve this, we:

  • Utilized schema markup for “Watch Actions” and optimized catalog feeds.
  • Collaborated with international partners to ensure up-to-date meta data for each title, improving country-specific Google search results and app visibility. Through schema and meta data optimizations, SONY's retail partners became more discoverable, ranking higher in keywords and gaining visibility in the “Available On” section.
  • Prompted a prominent presence of international TVOD partners in the “Available On” section within their respective markets.

Solutions: Owned Media

Regions: EMEA N America APAC LATAM

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