AMC+

Landing Page Optimizations

Allied was tasked with strategizing and optimizing a landing page for an upcoming original series from AMC+, Kevin Can F**K Himself. The objective was to develop a dedicated landing page highlighting the show itself but also to maximize conversions.

• We worked with AMC’s creative and development team to wireframe and build out the landing page.
• By analyzing behavioral data of existing landing pages, as well as best practices, we identified key elements and CTAs that would help drive the most conversions possible.
• Upon launch, the dedicated landing page became the 2nd best performing page in-terms of conversion rates at 15.66%.
• Conversion rates for the landing page were well above the site average, and surpassed conversion rates of all other pages (excluding the homepage).
• This landing page is now being used as a template for dedicated show pages going forward due to its strong initial performance.