Audience Signals. Algorithmic Insight. Creative Precision.


Allied Global Marketing’s Chief Strategy Officer Adam Cunningham will deliver a private keynote for Warner Bros. Discovery’s UK Marketing team focused on understanding how film marketing is transforming amid rapid shifts in audience behavior, social signals, and AI-driven insights. The presentation explores how WBD marketers can better understand their audiences as film marketeers, use AI for data insight and social listening, stretch budgets without losing creative quality, anticipate future trends, and compete with streamers experimenting with AI-generated assets.

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