AMC Networks

Global Strategy & Creative

As the former agency of record for AMC Networks' targeted SVOD services, we provided guidance on the global creative strategy and media ad production across AMC+, Acorn TV, Shudder, ALLBLK and Sundance Now with consulting services provided for HiDive, and IFC Films Unlimited.

Our comprehensive scope of work included:

• Co-directing the creative production process to ensure a cohesive and impactful brand presence across all platforms and activating acgross global markets such as launching AMC+ in the U.S. and tailoring it for Australia and India, localizing Acorn TV for the U.S., Canada, LATAM, Australia/New Zealand, UK, and Nordic region based on distinct content libraries, and promoting Shudder in North America and Europe.
• Developing and distributing a range of video content in the form of title trailers and social assets, genre-focused and brand-level sizzles to drive subscriptions and retention.
• Pioneering immersive experiences through AR lenses for unique and interactive engagement with the streaming services and their content.
• Orchestrating strategic influencer activations to generate buzz and anticipation for major releases.

Our collaborative efforts successfully drove subscription growth across the diverse portfolio of brands, reflecting our ability to deliver impactful creative solutions tailored to the streaming landscape.