Fareportal

Brand Awareness Campaign

Fareportal hired us to develop and launch a brand campaign to raise awareness for OneTravel, an online travel booking engine.

• Explored multiple creative directions to highlight OneTravel's unique positioning as a comprehensive platform for flights, hotel bookings, and car rentals.
• Narrowed down the creative exploration to a singular concept—'You only need OneTravel'—to encapsulate the brand's central message.
• Developed a captivating hero video spot that served as the centerpiece of the brand campaign, delivering a powerful and cohesive message.
• Created a suite of static and animated assets to complement the video, ensuring a consistent and visually engaging brand presence.
• Strategically launched the newly refreshed brand across paid social channels, maximizing visibility and engagement.
• Creative was leveraged on connected TV to reach a broader audience.
• Seamlessly integrated content from travel influencers into the campaign, adding authenticity and relatability.
• Developed interest-targeted custom videos focusing on landmarks, food, and the joy of traveling to see loved ones.

This brand campaign not only reinforced OneTravel's value proposition but the integration of influencer content added a layer of authenticity, contributing to a successful and memorable brand launch.