Netflix

FYC Campaign Exploration & Strategy

We have continuously partnered with Netflix, supporting their awards campaign efforts for 10 years. This affords us the opportunity to provide our unique blend of strategic and creative services year-round, as Academy/Guilds season feeds naturally into Emmy season and back again. We bring extensive experience, having collaborated with Netflix since its inaugural film awards push in 2016.

How we approach our work with Netflix:

• Our team maintains a 360° view of the field, adapting day-to-day strategies to accommodate nominations and wins.
• Initiating with a kickoff conversation, we engage with clients to identify the strengths and weaknesses of each title.
• Following the kickoff, we construct a creative exploration spanning various media types to secure nominations.
• Our campaigns remain anchored in the insights gained from the initial exploration, ensuring a cohesive and informed approach throughout the awards season.