Pioneering audience engagement on every level
April 02, 2021 •
Kelly Estrella, CMO
Customization is key! A one-size-fits-all approach doesn’t work.
Take the time to understand your audiences – where are they, what do they like, what do they do – and make sure you meet them there, don't expect them to come to you.
Data, Data, Data! Analyze your data, identify patterns, test hypotheses, and learn. Find new audiences and develop a deeper relationship with existing ones.",
Consider your audience
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• Shai Goller, SVP, Creative Solutions
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• Danyelle McGill, VP, Strategic Marketing
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• Jennifer Granozio, SVP Allied Experiential
Strategy & Innovation