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AGM Knowledge - Dec 10

12.10.25

12.10.25
AGM Knowledge

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AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

AGM

Futures

  • AGM Futures wrapped the year in London with a 2026 Predictions session that explained why next year will break from the familiar cycle. The session showed how exponential shifts in AI, attention, and distribution are reshaping the landscape, and mapping where growth is actually rising or falling across video, gaming, audio, live experiences, publishing, and social. On December 11, AGM will build on this momentum in Los Angeles with a Women in Gaming Brunch ahead of The Game Awards, bringing together industry leaders for conversation, connection, and a look at where opportunity is opening in gaming. Taken together, these events offer a clear, practical view of how 2026 will unfold across industries. Want to be part of the conversation?

    Sign up to get invited to future events.

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TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • OpenAI previewed new voice-enabled ChatGPT experiences that push multimodal, conversational AI into an even more human direction. (Inkbot Design)

  • 'Zootopia 2’ shattered global records, earning the biggest animated opening weekend of all time. (People)

  • TikTok added a new “AI Imagine” feature in the Create tab, expanding its generative creative toolset. (SocialBee)

Audiences

  • Global AI investment jumped by over $3.5B in November, alongside a $38B OpenAI–AWS deal, signaling rapid acceleration in AI-driven audience tools. (HumAI Blog)

  • The AI Track reports a surge of next-gen model releases in November, including Opus 4.5, SAM 3, and Nano Banana Pro, expanding global exposure to multimodal AI. (The AI Track)

  • Quirk’s highlights new mergers among major insights firms this month, reflecting rising global demand for advanced audience-data capabilities. (Quirk’s)

Platforms

  • Google is expanding its AI-powered “notification summaries” feature to more Android devices — including Samsung and other brands — giving users a streamlined way to get quick, digestible versions of long messages and group chats. (The Verge)

  • YouTube now shows separate analytics for paid vs. organic content — including views, engaged views, likes, comments, shares and watch-time — giving creators clearer insight into performance and monetization attribution. (SocialBee)

  • Threads rolled out cleaner UI refinements, including improved post layouts, faster loading in the For You & Following feeds, and enhanced reply/notification sorting, designed to boost daily engagement and creator retention. (embedsocial)

Content

  • "Wake Up Dead Man: A Knives Out Mystery" — the next chapter in the hit whodunit franchise — gets a U.S. theatrical release date of November 26, 2025, and will begin streaming December 12, reviving buzz for mystery-drama in cinemas this winter. (Netflix)

  • Netflix revealed its “Top Releases for December 2025,” spotlighting 11 major debuts—from final-chapter sequels to new thrillers and prestige dramas—set to anchor the holiday streaming window, with Man vs. Baby leading the list. (Decider)

Tech &

AI

  • AI-powered advertising is accelerating with new targeting models, transforming targeted marketing with data-driven insights, automation, and personalization for better ROI. (Inkbot Design)

  • November’s top AI stories reveal rapid advancements in regulation, multimodal systems, and enterprise adoption that will shape 2026 strategies. (HumAI Blog)

  • Meta has signed multiple AI-content licensing deals with major news publishers — including CNN, Fox News, USA Today, The Daily Caller, The Washington Examiner, and Le Monde — allowing its AI chatbot to deliver real-time, verified news content from these sources. (Axios)

Location-based

entertainment

  • Disney World has permanently removed the iconic Aerosmith preshow from its Rock 'n' Roller Coaster at Hollywood Studios, ahead of a planned transformation set for 2026 — signaling a major change for long-time park guests. (Entertainment Weekly)

  • Legoland’s upcoming Harry Potter land promises a fully immersive, canon-inspired experience that blends theme-park design with hospitality storytelling. (The Sun)

  • Theme Park Insider opened voting for its annual Best Theme Park awards, spotlighting standout global attractions. (Theme Park Insider)

Travel &

hospitality

  • British Airways announced a new seasonal flight route via its BA Cityflyer subsidiary launching from Glasgow to San Sebastián, Spain for summer 2026, opening a direct gateway to one of Europe’s top beach and culinary destinations. (The Scottish Sun)

  • Caribbean resort, Atlantis Bahamas, is repositioning itself as a luxury getaway, offering private butler service, upgraded suites, yacht and seaplane excursions, and exclusive holiday-season perks. (New York Post)

  • Several major airlines are rolling out significant route expansions and service upgrades ahead of 2026, including new flight paths and enhanced in-flight technology, signaling a strong rebound in global air travel demand. (TravelPulse)

Gaming

  • Assassin’s Creed Shadows arrives on Nintendo Switch 2 this week, marking the franchise’s long-awaited return to a Nintendo platform. (Gaming Amigos)

  • The 2025 gaming M&A landscape surpassed $6B in deals, signaling aggressive consolidation across publishers and tech partners. (GAM3S.gg)

  • November’s gaming and ad-tech recap spotlights rising monetization trends and the growing role of AI in optimizing creative formats. (exmox)

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