AGM Knowledge - Jul 10

July 10, 2023 • Allied Global Marketing

AGM Knowledge is our complimentary digest of worldwide marketing tech, data, business, and brand news. We email it every week to thousands of marketing professionals around the globe. If you’d like to join them, click here to subscribe.

Check out the latest Knowledge posts from AGM Leaders:

How Social Media is Shaping the Music Charts

by Garry James, Director, Media

Measuring the Impact of Awareness Media on Performance Tactics

by Dennis Hutchens, SVP, Media


In a hurry? Here's our pick of the top news items of the week.

  • When cost is factored in, radio drives 48% of US adults to purchase, ahead of TV (44%), social media (38%), and video (26%). (Audacy)

  • Google introduced "Perspectives" in its search feed tab, which shows exclusively long- and short-form videos, images and written posts that people have shared on discussion boards. (The Verge)

  • Meta launched a direct challenge to Twitter with Threads, garnering 70M users in the 24 hours following its release. (CNBC)

  • Google updated its privacy policy over the weekend, explicitly saying the company reserves the right to scrape just about everything you post online to build its AI tools. (Gizmodo)


  • Most consumers globally prefer to access news via social media, search, or mobile aggregators, with only 22% preferring to start their news journeys with a website or app. (Reuters)

  • Britons will soon spend more on streaming than TV, with UK households forecast to spend £4.2B on Netflix and other services by 2025, overtaking TV packages. (Guardian)


  • TikTok is launching the “TikTok Creative Challenge,” a new monetization feature that lets creators submit video ads to brand challenges and receive money based on performance. (Tech Crunch)

  • YouTube is testing an online game offering that could let users play games via the YouTube website on desktop or the YouTube app via iOS and Android devices. (Tech Crunch)

  • Netflix switched its viewership metric from “hours viewed” to “views," the number of hours viewed divided by the total run time of the film or episode. (Screen Daily)

  • Instagram will now send a notice to teens after they block someone, encouraging them to let their parents “supervise” their account. (AP)

  • The entertainment and media sector in the UK is expected to produce £100B of revenue by 2027, though rate of growth is expected to fluctuate year-to-year. (Digital TV Europe)

  • About 80% of Google’s video-ad placements on third-party sites violated promised standards that the ads it places will run on high-quality sites. (WSJ)


  • Roku and CBS Sports have inked a deal to become the exclusive US media partners for Formula E, the motorsport series featuring electric racing cars. (THR)

  • Despite playing in only a single territory, Chinese mystery drama “Lost in the Stars” was the top-grossing film on the planet from June 22nd-25th, making a total of $98.3M. (Variety)

  • Succession and Abbott Elementary were the top winners at the 2023 Dorian TV Awards, taking best TV drama and comedy respectively. (THR)

  • Warner Bros. Discovery Inc. is planning to add live programming from CNN to Max later this year, betting that news can help attract subscribers. (Bloomberg)

  • The Philippines is threatening to join Vietnam in banning Warner Bros.’ "Barbie" movie over a scene in the film that depicts a politically sensitive map of Southeast Asia. (THR)

  • Instagram will now allow users up to three collaborators on any feed or Reels post. (Social Media Today)

Tech & AI

  • Zoom launched a new AI feature that improves video quality using a set of three cameras that focus in on the faces of people in a conference room. (Fast Company)

  • Meta Quest users can subscribe to a new service, Meta Quest+, that gives them access to the top two titles every month for $7.99/mo or $59.99/yr. (Tech Crunch)

  • US Congress set limits on staff ChatGPT use, mandating that offices are only authorized to use the paid ChatGPT Plus. (Axios)

  • OpenAI CEO Sam Altman privately told some developers the company wants to turn ChatGPT into a “supersmart personal assistant for work.” (The Information)

  • ChatGPT traffic dropped for the first time, down 9.7% globally and 10.3% in the US from May to June. (Mashable)

Location-based entertainment

  • Merlin Entertainment partnered with Coca-Cola to install reverse vending machines in its theme parks, promoting sustainability and encouraging recycling. (Blooloop)

  • Director Darren Aronofsky will premiere the first immersive production made for MSG Sphere. (THR)

  • The UK's Vue Cinemas are offering a free popcorn or a limited edition Barbie Tango Ice Blast to anyone named Ken. (Time Out)

  • Burlesque revivalist Dita Von Teese will perform a Las Vegas residency on the Strip at Horseshoe Las Vegas. (

  • MSG Sphere in Las Vegas showed off its exterior display for 4th of July with a massive firework light show. (ABC)

  • Wisconsin was ranked the top US state for festivals, followed by Nevada, Georgia, and Mississippi. (APR)

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