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by Kylie Ayala, VP, Creative Brand Experience
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TL;DR
In a hurry? Here's our pick of the top news items of the week.
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The majority of adults globally prefer to buy from brands that reflect their social values. (Morning Consult)
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Netflix is bringing its password-sharing deterrents to the US, charging $7.99/mo to add users living outside of a household to the main account. (THR)
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Spotify is experimenting with AI to create host-read podcast ads that sound like real people. (Tech Crunch)
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In its original US-only launch, the ChatGPT iOS app topped 500K downloads in 6 days. It is now available worldwide in 34 countries. (Tech Crunch)
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Las Vegas' Harry Reid International Airport saw visitation up 12.8% YoY to 4.8M passengers in April. (Yogonet)
Audiences
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38% of US adults plan on visiting a theme park in the next year, up 7 percentage points YoY. (Morning Consult)
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Americans are spending less on just about everything as persistent inflation hits their wallets. (Morning Consult)
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Action (76%) and comedy (74%) are the top genres in terms of Americans' theatrical interest this summer, matching historical trends. (Morning Consult)
Platforms
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As HBO Max turned into Max, Warner Bros. Discovery introduced a new plan, priced at $19.99/mo, that comes with 4K Ultra HD content. (Variety)
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The new Paramount+ with Showtime service will launch on June 27th, with plans starting at $11.99/mo. (THR)
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Instagram is planning to release a text-based app that will compete with Twitter and is currently testing the product with celebrities and influencers. (Bloomberg)
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Channel 4 is bringing all its digital, social, and linear channels together under one single brand as All 4 becomes "Channel 4." (Channel4)
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Netflix leads local original content in LATAM with a total of 361 titles available in its catalog, followed by Globoplay with 74 and HBO Max with 67. (BB)
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GroupM told its clients that it no longer considers Twitter "high-risk" and is "cautiously optimistic" about the appointment of Linda Yaccarino as its new CEO. (Yahoo)
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Programmatic ads are now available on the digital signs at NYC subway entrances and exits. (AdWeek)
Content
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“Fast X” earned $67.5M in ticket sales in North America over its debut weekend and $6.7M in Australia, making it Australia's second biggest opening of the year. (AP) and (Mediaweek)
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Sony said that the success of HBO's hit drama "The Last Of Us" is boosting sales of the game upon which it is based. (Reuters)
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Amazon Prime Video is set to pre-buy international rights, excluding Germany, to “Ice Road 2: Road To The Sky” in a deal pegged around $17M. (Deadline)
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Paramount has bumped up its US release date for “Teenage Mutant Ninja Turtles: Mutant Mayhem” from August 4th to August 2nd. (Deadline)
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“The Mother” led all Netflix titles for the second consecutive week with 92M hours viewed during the May 15-21 viewing window. (Variety)
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YouTube will let NFL Sunday Ticket subscribers watch unlimited streams, but only at home. (The Verge)
Tech & AI
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Brands are using a combination of customer service associates and AI to enhance the shopping experience by providing personalized recommendations and efficient support. (Glossy)
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AI-generated content is being discovered on news sites, content farms, and product reviews, raising concerns about the authenticity and reliability of online information. (NYT)
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Microsoft has launched a new AI-powered tool for content moderation that can help businesses automatically detect and remove harmful or inappropriate text and images online. (Tech Crunch)
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After partnering with OpenAI to launch Zoom IQ, Zoom now has plans to integrate Anthropic’s Claude chatbot. (The Verge)
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Google and OpenAI may soon compete to put their chatbots in front of nearly 200M people who use Mozilla’s Firefox web browser each month. (The Information)
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Google will integrate Search and Shopping ads directly into its Search Generative Experience, its new conversational AI chat interface. (Insider)
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To help users find "entertaining and inspiring" content, TikTok is testing its AI chatbot, Tako, in the Philippines. (Reuters)
Location-based entertainment
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The 2023 MTV Video Music Awards will be held at Prudential Center in Newark, N.J., on September 12th. (Billboard)
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Regal owner Cineworld said on Thursday that it now expects to emerge from Chapter 11 bankruptcy in July. (THR)
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The NBA added a 3-day fan event called NBA Con to its Summer League in Las Vegas which will run July 7th-9th. (ESPN)
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Busch Gardens Tampa Bay will have fireworks and new live entertainment for all Summer Nights, its seasonal event which kicked off last week. (BayNews9)
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The Athletic and StubHub announced the launch of a multi-year, exclusive ticketing deal, which aims to give a larger audience of sports fans further access to live sporting events. (NYT)
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The global box office recovery for IMAX has been driven by drawing premium ticket prices and releasing local language blockbusters in Asia. (THR)
