The games industry isn’t waiting for the future — it’s already playing inside it. At AGM, we’ve spent the past 18 months helping some of the world’s biggest entertainment and gaming brands not just keep up, but push forward: into new formats, new fandoms, and new frameworks for value creation.

Today we’re making that work public.
We’re proud to announce Gaming Futures — a new platform from AGM that brings together our gaming work, cultural foresight, and marketing teams and systems under one banner. This isn’t just about campaigns. It’s about what’s next.

What is Gaming Futures?
Gaming Futures is how we help clients see — and shape — what’s coming. It’s built around three simple truths:

We are native to gaming.
We’ve launched and scaled some of the biggest titles and franchises in the world, and we understand the creative, commercial, and cultural dynamics of the space from the inside out.

We work with the best.
Our partnerships span publishers, studios, streamers, and platforms — and our work crosses media, tech, and experiential.

We know what’s ahead.
From platform-native creative to fandom-led IP design and AI-native campaigns, we help our clients operate ahead of the curve, not just on it.

Two Events, One Global Kickoff.

We’re launching Gaming Futures with two flagship events in June — one in Los Angeles, one in London — both designed to connect cultural signals to strategic outcomes.

London: Queer Gaming — Queer Perspectives Shaping Gaming’s Future

Date: Wednesday, June 26
Location: 2K Offices, Fitzrovia

Theme: Queer Signals: How Fandoms Become Forecasts

In partnership with 2K, we’re hosting an evening of drinks, discussion, and strategic provocation for Pride Month. We’ll explore how queer gamers are reshaping game design, storytelling, and community — and what that means for IP, performance marketing, and cultural relevance.

US: Los Angeles: Women in Gaming

Date: Wednesday, June 6
Location: Deme at the Hotel Figueroa in DTLA

Theme: Women in Gaming

In partnership with Future, we're hosting a vibrant networking event celebrating and empowering women in the gaming industry. This brunch offers a unique opportunity for women currently active in gaming and those shaping its future to connect, share insights, and explore the industry's evolving landscape.

Our goal is to foster meaningful connections, inspire new perspectives, and encourage impactful contributions from women at all career stages. We aim to create an inclusive and inspiring environment that highlights the significant contributions women are making in gaming today.

Be First to the Future
Gaming Futures isn’t a single launch, it’s the long game.

Throughout the year, we’ll be releasing:

• Foresight reports and signal trackers
• Attention Index cuts by genre, identity, and behaviour
• New tools, reels, and event formats for the category

To get early access — and to request invites to future sessions — sign up here.

We’ll see you in the future.