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Five Pillars of Publicity Strategy
by Steve Flynn, SVP, National Publicity
TL;DR
In a hurry? Here's our pick of the top news items of the week.
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Among US adults who took a leisure trip in the last year, 11% learned about the destination from a TV show or movie — the same as the share who said they heard about it from an advertisement. (Morning Consult)
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Instagram introduced download capability for public Reels, letting users save and share this type of content beyond the app. (Tech Crunch)
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Google Ads postponed the switch to data-driven attribution until mid-July, at which point first click, linear, time decay and position-based attribution models in Google Ads will go away. (Search Engine Journal)
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Warner Bros. Discovery is shopping some of its HBO library titles to Netflix, marking the first time in nearly a decade that HBO shows would exist on a rival SVOD service in the US. (Deadline)
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Marvel's "Secret Invasion" opening credits were created using AI, and though the move caused outrage among fans, the creators have reiterated it was a "stylistic choice." (PetaPixel)
Audiences
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Consumers in Japan, South Korea, France and Germany are the least close to maxing out on spending money for subscription services. (Morning Consult)
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The share of US millennials who owned a VR headset in May was 10 points higher YoY, exceeding the change for other generations. (Morning Consult)
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37% of US adults are interested in AI-generated movies, while 57% are interested in paying to see a movie in theaters. (Morning Consult)
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Research in Asia has found that both product recall (10% uplift) and brand recall (12% uplift) are significantly higher for the same ads when shown in a premium OTT environment over a mass environment. (Advanced Television)
Platforms
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Discord added new monetization features, letting creators sell downloadable products. (The Verge)
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Spotify plans to launch a new premium tier that includes HiFi audio, offering subscribers a higher quality listening experience. (Bloomberg)
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Twitter is making efforts to improve brand safety on its platform, partnering with media companies and advertisers to develop industry standards and guidelines. (Axios)
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US federal agencies have reduced their ad spending on TikTok due to concerns over the app's ties to the Chinese government. (The Information)
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Disney has integrated Google's ad ID into its post-cookie ad tech strategy, allowing for more targeted and personalized advertising across its platforms. (AdAge)
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A US judge granted the Federal Trade Commission's request to temporarily block Microsoft's acquisition of Activision Blizzard. (Reuters)
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British broadcaster Sky has launched a new camera, Sky Live, that’s designed to add more social, fitness and gaming features to its smart TVs. (The Verge)
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SVOD revenue in Australia is expected to increase at a compound annual growth rate of 8.2% until 2027, driven by growth in subscriptions and a steady rise in the average monthly revenue per household. (Advanced Television)
Content
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From the upcoming "Barbie" movie to a purple McDonald's milkshake honoring the 52nd birthday of Grimace, throwback products and entertainment are huge this year. (Axios)
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Aussie SVOD Stan has extended its partnership with US studio Lionsgate and its network, Starz, to secure a new slate of scripted dramas and theatrical films. (Mumbrella)
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Beginning in 2024, films will no longer become eligible for the best picture Oscar with just a one-week theatrical release in an approved city, but will require a lengthier stay in theaters. (THR)
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Trevor Noah is launching an original Spotify weekly podcast set to debut later this year. (Variety)
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Disney is closing its six remaining linear TV channels in Southeast Asia, Hong Kong, Taiwan and South Korea as it puts a greater emphasis on direct-to-consumer streaming. (Variety)
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YouTube is updating its policies on impersonation and will remove any fan channels that are not obviously fan accounts. (9to5Google)
Tech & AI
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About 150M people have used the Snapchat’s My AI chatbot, sending more than 10B messages. (WSJ)
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TuneCore has partnered with CreateSafe and Grimes to let TuneCore artists distribute collaborations created through Grimes’ Elf.Tech AI to all major streaming platforms. (DMY)
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Gannett is exploring the use of generative AI to assist in content creation, with humans maintaining the final say to ensure quality control and accuracy. (Reuters)
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Vimeo has introduced three AI-powered editing features, including automatic video cropping, smart text detection and audio enhancement, to enhance the editing process for its users. (Tech Crunch)
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IBM is working with All England Club to launch a new feature that leverages generative AI to produce tennis commentary for all video highlights during the Wimbledon tournament. (QZ)
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AR gaming company Niantic unveiled a new in-game ads product called Rewarded AR, which lets consumers engage with branded AR experiences that unlock in-game rewards. (Marketing Dive)
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TikTok added a new AI-powered tool, Script Generator, to help users create better videos by mapping out video concepts based on prompts. (Social Media Today)
Location-based entertainment
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Global cinema admissions will reach 7.2B in 2027, but helped by higher ticket prices, revenue will reach pre-COVID pandemic levels by 2025. (THR)
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New Jersey gambling revenue reached $471M in May, showing mixed results but still up 9.4% YoY. (Yogonet)
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Singapore Airlines is named the World’s Best Airline at the 2023 World Airline Awards, with Qatar Airways ranked 2nd and ANA All Nippon Airways in 3rd place. (WAA)
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Avelo is expanding at Harry Reid International Airport in September with four new nonstop flights to destinations previously unserved from Las Vegas. (LVRJ)
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Carrie Underwood returned to Resorts World stage for REFLECTION: The Las Vegas Residency. (Webwire)
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Though attendance hasn't yet reached pre-pandemic levels, Disneyland’s 16.9M visitors in 2022 was 90% of the 18.7M that came to the park in 2019. (OC Register)
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The British Columbia Lottery Corporation announced it’s going to start checking visitor IDs before allowing them on the gaming floors. (Casino.org)
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"Life of Pi" will play its final Broadway performance on July 23rd, and a North American tour of the show is scheduled to launch in fall of 2024. (Deadline)
