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AI-Powered Storytelling in Action:
A Brand Spot by AGM Labs-
What happens when a full campaign is concepted, written, visualized, and voiced in a single day? AGM Labs put its AI production model to the test—on ourselves. The result: a 30-second brand film for Allied Global Marketing that’s fast, flexible, and cinematic. More than a stunt, the project proves how AI can sharpen brand storytelling while maintaining creative control, responsibility, and style. By blending narrative tone with modular, mood-driven visuals, this experiment showcases how culture, technology, and results converge into a new kind of marketing innovation. Watch the spot and read about the full process here.
AGM
Futures-
On Thursday, October 2nd, AGM will host Women in Gaming, a celebration of the incredible talent, creativity, and leadership of women across the gaming industry. The event will bring together industry leaders and emerging voices for an inspiring evening of conversation, community, and connection.
Want to be part of these groundbreaking conversations? Learn more here, and join AGM's Gaming Futures series for exclusive insider events, breakthrough insights, and cutting-edge thought leadership.
Check out the latest posts from AGM Leaders
TL;DR
In a hurry? Here's our pick of the top news items of the week.
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The on-air return of “Jimmy Kimmel Live!” generated a record 6.3M TV viewers and 17.7M views on YouTube. (Media Play News)
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Starting this week, Microsoft will incorporate Anthropic’s AI models into its AI assistant Copilot, which has previously been fueled mainly by OpenAI. (Tech Crunch)
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Instagram became Meta’s third app to reach 3B monthly active users as of last week. (Tech Crunch)
Audiences
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51% of US teen boys say they’ve made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls. (EMarketer)
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US app users spent 2.39B hours in the first half of 2025 with generative AI apps, up sharply from 1.61B hours in the last half of 2024. (EMarketer)
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38% of US adults regularly get news updates from Facebook, followed by YouTube (36%) then TikTok (20%) and Instagram (20%). (Social Media Today)
Platforms
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Meta rolled out new updates for Facebook Dating, including a dating assistant which helps users find more relevant matches in the app. (Social Media Today)
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LinkedIn launched a new “LinkedIn Learning Career Hub,” which is designed to help guide professionals through industry-relevant updates and skills. (Social Media Today)
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YouTube is adding an option to hide end-screen links so users can remove distractions from the playback at the end of a video. (Social Media Today)
Content
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Warner Bros. Pictures’ “One Battle After Another” looks to top the weekend box office after generating $3.1M in previews. (Deadline)
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Netflix signed a 3-year distribution deal with the MLB for select games and events, including the 2026 season opener between the Yankees and the Giants. (Media Play News)
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Disney announced that it's increasing the monthly prices of its streaming services by $2-$3 in October. (THR)
Tech &
AI-
Meta introduced Vibes, a new feed in the Meta AI app for sharing and creating short-form, AI-generated videos. (Tech Crunch)
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Google announced the launch of Mixboard, an app that enables anyone to create AI-powered mood boards. (Tech Crunch)
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OpenAI launched a new feature in ChatGPT called Pulse, which generates personalized reports for users while they sleep. (Tech Crunch)
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Google is introducing Gemini for Google TV, allowing TV owners to engage in free-flowing, natural language conversations with the AI. (Tech Crunch)
Location-based
entertainment-
Lego Group is set to acquire Lego and Legoland Discovery Centers from Merlin Entertainments for $269M. (Attractions Magazine)
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The FTC filed a lawsuit against Live Nation Entertainment and Ticketmaster accusing them of illegally reselling event tickets. (CBS)
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Hamilton brought in $3.8M last week as original cast member Leslie Odom Jr. returned to the Broadway production. (THR)
Travel &
hospitality-
Breeze Airways is planning to launch its first-ever international flights by early next year, including routes to Mexico, Jamaica, and the Dominican Republic. (Skift)
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30% of US hotels reported declines in leisure stays this year, and about 33% are scaling back big projects amid rising costs and uncertain demand. (Travel Pulse)
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France had a record-breaking $312B summer for tourism, up 3% over last year and 10% above the pre-pandemic level. (Skift)
Gaming
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“Hades 2” is Metacritic's highest-rated PC game for 2025, surpassing “Blue Prince,” “Hollow Knight: Silksong,” and “Clair Obscur: Expedition 33.” (gamesindustry.biz)
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New data shows that gamers play nearly 35% more titles on Xbox in an average month compared to PlayStation or Steam. (Ampere)
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Google Play launched a new integrated gaming platform with AI assistance, a curated content tab, and cross-device gameplay. (Variety)
