Major League Soccer

Expanding audiences for soccer

To increase excitement for Major League Soccer with AA audiences, AGM:

• Partnered with 10 top AA outlets, including Essence, AP, BET, and The Shade Room, to conduct a media experience in both Atlanta and LA to strategically target diverse markets.
• Developed a carefully curated program featuring press visits to stadiums, providing journalists with a firsthand experience of the MLS environment.
• Offered custom jerseys to participating journalists, creating a tangible and memorable connection with the MLS brand.
• Facilitated exclusive opportunities for journalists to engage in conversations with esteemed owners and representatives of MLS teams, namely Atlanta United and LA Galaxy, enhancing the overall impact and resonance of our campaign.