Paramount Pictures

Driving anticipation for Transformers

To generate anticipation for Paramount Pictures’ Transformers, we executed a comprehensive campaign that targeted African American and Hispanic demographics across various markets, to drive additional awareness of the film. Highlights include:

• Hosted a Transformers Game Night event in Los Angeles, where influencers and local press were invited to partake in various activities.
• Facilitated an exclusive round of interviews with notable outlets for Tobe Nwigwe, Steven Caple Jr., and Dominique Fishback at The Porsche Experience Center in Atlanta.
• Organized a unique driving experience featuring luxurious Porsches. Talent and prominent influencers participated, enhancing the campaign's appeal and aligning Transformers with excitement.