CW Sports

Launching Sports on The CW

To establish The CW as the premier destination for college football broadcasts, our team devised and executed a comprehensive campaign in partnership with The CW and ACC schools. Our objectives were clear: amplify awareness, encourage linear tune-in, and foster real-time engagement around The CW's debut into college sports broadcasting.

• We transformed game broadcasts into major events, featuring countdown graphics, exclusive team interviews, and vibrant atmosphere sizzles to replicate the excitement of stadium Saturdays. This approach not only celebrated each game uniquely but also heightened anticipation and viewer engagement.
• Our content strategy extended beyond game days with crossover content and player cameos, which maintained high interest levels throughout the season. This strategy both engaged hardcore sports fans and lured regular CW viewers into the fold, effectively building The CW Sports brand across diverse audiences.
• With dynamic editing, kinetic visuals, and high-energy music, our creative assets underscored the unrivaled excitement of college football. This included real-time in-game highlights, comprehensive player stat sheets, and interactive MVP polls to engage viewers and enhance their viewing experience.

These strategies were instrumental in positioning The CW as a top choice for college football fans and significantly boosted real-time engagement for its sports broadcasts.