NHL

Stanley Cup Media Tour

To maximize awareness and excitement for the NHL Stanley Cup Playoffs nationwide, we organized a US press tour with the infamous Stanley Cup. The 12-market, 8-week tour was strategically timed with playoffs, greeting fans and press as their teams fought for the Cup. Our efforts included:

• Securing television segments with the Cup in each market, including The Today Show.
• Bringing the Cup to popular attractions, events and venues in each city including the beaches of Tampa, Brewgaloo beer festival in Raleigh, Reunion Tower in Dallas and a San Francisco Giants baseball game.
• Pitching the captivating story of Howie Borrow, Keeper of the Stanley Cup, to local media to generate
• press.