WWE

Blockbuster Moment for Wrestlemania

Our challenge was to generate event-status awareness for WWE’s WrestleMania 39 - a series of events across LosAngeles including SoFi Stadium, Crypto Arena and LA Convention Center. The core buying strategy was to maximize reach at frequency levels necessary to make an impact. Our team was asked to secure activations that reflected the magnitude of the event and WWE brand. To do so, we leaned into our strong LA local contacts to secure premium placements, optimal rates and added value. Dominant and bold OOH blanketed some of LA’s most iconic landmarks:

• High-profile bulletins and building wraps on Sunset Strip
• Digital dominations at TCL Chinese Theater and LA Live
• Creative execution aligned with the entertainment/Hollywood theme that is Los Angeles
• The campaign generated mass awareness and fan engagement, driving record-breaking sales and revenue