The Guardian

Global Audience & Competitive Audit

We conducted a comprehensive audience analysis for The Guardian, as well as its key local and global competitors across seven different countries worldwide. We used advanced analytical methods to uncover deep insights and opportunities for growth, and used this data to:

• Provide brand marketing and revenue strategy recommendations
• Identify key growth opportunities across platforms and distributors
• Recommend optimizations across social channels (platforms, cadence, content, etc.)