Top 4 Global Studio

Accelerating Global Transactional Business

We develop and lead an ongoing symposia series for the international transactional leadership team of a top 4 global studio. These intensive workshops interrogate current business models across mature, emerging, and opportunity markets, and explore how transactional can leverage emerging technologies and adapt to shifting consumer behavior. Most recently, we led executives through a 6-month intensive series of interactive training and hands-on workshops to implement AI and automation across their marketing and research work streams.

Topics included:

• Fundamentals of AI and advanced models
• AI’s impact on the entertainment business
• Applications to B2C and B2C marketing, including:
• Use cases across written and visual content creation; data analysis and predictive modeling; strategy and planning; ideation; customer comms; automating high-volume tasks
• Roadmap for implementation