Top Global TV Network

Comprehensive Brand Audit

This network engaged us to audit its online brand, the competitive platform and audience landscape, and its US paid media, earned media, owned media, and creative. The objective was to set the stage for future campaign development and to help the network determine how to fine-tune its US digital footprint. After completing our analyses we delivered a detailed, prioritized list of action items:

• For the websites, we noted a number of SEO issues which were causing lower ranking and suppressing organic traffic. Our optimization recommendations have the potential to increase rankings by 17% and traffic by up to 40%.
• We undertook App Store audits across multiple apps and platforms. Completed app store listings boost
• keyword rankings by up to 60%, which in turn boosts daily installs by 20% or more.
• Optimizations we recommended across social channels have the potential to deliver up to 82% higher
• engagement rates and in turn maximize traffic.
• We identified 5 distinct consumer profiles for network viewership which went beyond the expected core audience, based on actual Google consumption patterns.
• We recommended Improved paid media strategies and solutions which would increase app installs by up to 20%.