Back to the Future

DeLorean Time Machine Activations

To maximize consumer awareness for the North American tour of Back to the Future: The Musical, we strategically placed DeLorean Time Machines in prime locations ahead of tour stops across the country.

• We facilitated a partnership with the NBA’s Cleveland Cavaliers to bring the DeLorean to a game versus the Brooklyn Nets, promoting the show’s 3-week run in Cleveland to 15K+ fans in attendance.
• “Love is Blind” stars and Charlotte locals Amy and Johnny drove the DeLorean Time Machine around the Charlotte Motor Speedway to create social content for their 746K+ combined followers on social media, generating 278K+ views.
• The Kennedy Center went back in time with their DeLorean Time Machine to visit some of the highest trafficked landmarks in the country, driving 18K+ views and a social collaboration with Wild Side Media Co., a popular D.C. media company.