Mrs. Doubtfire

Advance Visit to LA and SF

In Los Angeles and San Francisco, we took Mrs. Doubtfire around town to iconic locations and news stations to garner advance media coverage and support ticket sales for the show in each market.

• The press trips featured photo and video opportunities to highlight Mrs. Doubtfire out and about in each city. Select press was invited to follow along with recap videos posted on social media and serviced to additional target outlets.
• Key media outreach drove press coverage in traditional media including San Francisco’s two major daily newspapers and a segment featuring Mrs. Doubtfire doing the weather on the local CBS Los Angeles station.
• We amplified traditional media coverage with 13 social media recap videos posted on the national Mrs. Doubtfire social channels.