Into the Woods

Milky White Sees America

In all markets the tour played, we generated press and social media attention of the beloved character Milky White by having the puppet (and his puppeteer) explore the city.

• Working with the local marketing, press and social teams, we identified key locations for Milky White to visit and collaborated on social media posts with the national show channel (63k followers) and venue channels.
• We serviced the images and video footage out to local media, and invited media to cover the Milky White day in each market.
• In Philadelphia, the major daily even photographed Milky White at the Rocky Steps.