Hadestown

American Express night with Anaïs Mitchell

Leveraging Center Theatre Group’s existing partnership, Allied produced an exclusive post-show concert with Hadestown creator Anaïs Mitchell exclusively for American Express Card Members. Following the show’s L.A. premiere, Mitchell took the stage with cast members to perform songs from the show and her new album.

• Engagement presale to Card Members in the LA area promoted via paid digital, social and email channels provided by American Express.
• Exclusive post-show concert for Card Members packed the first performance and generated immediate buzz with event recap video shared on American Express and Hadestown channels.
• Launched a five-week run with demand building week over week that led to a return engagement 18 months later.