Claritin

Claritin Clear 500

At AGM, we’re all about first-of-its-kind experiences, and the Claritin Clear 500 was just this. In partnership with Claritin and their Nascar spokesperson, Frankie Muniz, our BXP team launched the first-ever go-kart track in NYC.

Our approach:

• We hosted an action-packed day filled with adrenaline-pumping go-kart races, where attendees could race alongside Frankie Muniz.
• Transformed the cityscape into a vibrant racecourse, delivering the thrill of the season through a Claritin Clear lifestyle.
• Created a photo-worthy Winner's Podium adorned with vibrant florals, providing attendees with the perfect backdrop to commemorate their racing triumphs.
• Established a Non-Drowsy Lounge, offering attendees a chance to relax and get creative.
• Crafted a unique experience within the lounge, allowing participants to create their own allergy-triggering bouquets, adding an interactive and personalized touch to the event.

This initiative not only redefined experiential marketing but also successfully captured the essence of Claritin's commitment to a clear and vibrant lifestyle.