Heineken

Player 0.0

We designed and created a racing sim league to celebrate the Heineken 0.0 F1 sponsorship. Interactive racing simulators, leaderboards, prizes, and chance to race against Max Verstappen in Madrid, drove racing and Heineken 0.0 fans to compete in our competition.

We managed 3 regional finals, and a national grand final.
We garnered nearly 80,000 entries into the competition in Ireland alone out of the 500,000 entries from all 20 participating countries.
We designed venue takeovers from the ground up to celebrate Heineken 0.0s F1 Sponsorship.