Coors

The Big Chill

We highlighted Coors’ mountain fresh liquid credentials by taking over abandoned beer gardens over winter with a music lead brand experience. The Big Chill brought up and coming local artists to transformed out spaces that invited guests to embrace the chill with Coors.

We transformed three outdoor venues into fully branded experiences in 3 different cities.
Managed 6 artists over 3 events, including social media, PR, and Artist Management.
Sold out all 3 events, and had record attendance of 98%
Due to it’s success, the Coor’s Big Chill is returning bigger and better.