Mike's Hard Lemonade
Jobstacle Course
We created a ‘Jobstacle course’ that celebrated the many kinds of hard jobs available to American employees. Because almost 50% of Americans think their job is harder than anyone else's, our challenges emulated what many perceived as easy jobs, highlighting the difficulties and challenges of everyday work, and giving them the ultimate reward for a hard-earned thirst, Mike’s Hard Lemonade.
- Worked with actor and former odd-job man Lamorne Morris to put New Yorkers to work.
- We designed and crafted a fully decked out venue in Mike’s signature black and yellow colour scheme.
- Created 3 unique and interactive 'jobstacles’ for contestants to prove their hard work.
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