Reflecting on CineEurope and Looking Ahead

Melanie Wills, Managing Director, EMEA

Bringing Brands to Local Landmarks

Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing

The Rise of Retailtainment: Driving Revenue Through Pop-Up Stores

Jonny Davis, EVP, Brand Experience

Insights From a Winning Collaboration

Julie Knap; Ellie Su; and Schuyler Winter

AGM Supports Women in Gaming

Jasmin Sangha, Director, Gaming Brand Partnerships & Gaming Strategy

Navigating Media Relations in 2024

Maria Wyatt-Uhl, Account Director, National Publicity; Danielle Kovnat-Fox, Director, National Publicity; and Kristina Bello, Senior Account Director, National Publicity

Authenticity and Personalization in PR

Carolyn Sloss, VP, Field Marketing

Gen Z's Shifting Search Habits

Ardalan Salam, VP, Data & Technology and Danyelle McGill, SVP, Social Media & Influencer Marketing

Gaming Partnerships for the Greater Good

Julie Knap, SVP, Partnerships

Marketing Alcohol to Gen Z

Jonny Davis, EVP, Brand Experience

Influencer Content For Paid Media

Danyelle McGill, SVP, Social Media & Influencer Marketing and Kerri-ann McGinty, EVP, Media

The Impact of AI on Brand Experiences in 2024

Jonny Davis, EVP, Brand Experience and Paddy Davis, EVP Brand Experience

Rethinking Strategies for Audience Engagement: Marketing to the U.S. Hispanic Community in Entertainment

Josh Grijalva, VP, Multicultural PR

India's Massive OTT Potential: Marketing to a Diverse Mobile Video Audience in the 5G Era

Jamie Crick, Managing Director, APAC

One Publicity Tactic Isn't Enough: The Value of an Integrated Strategy

Steve Flynn, EVP, Publicity