Leveraging Assets for Strategic Marketing Campaigns

Abby Bennett, VP, Media

Navigating Media Relations in 2024

Maria Wyatt-Uhl, Account Director, National Publicity; Danielle Kovnat-Fox, Director, National Publicity; and Kristina Bello, Senior Account Director, National Publicity

The Evolution of Linear TV in a Streaming World

Seán Roberts, VP UK & Ireland

Authenticity and Personalization in PR

Carolyn Sloss, VP, Field Marketing

Gen Z's Shifting Search Habits

Ardalan Salam, VP, Data & Technology and Danyelle McGill, SVP, Social Media & Influencer Marketing

Gaming Partnerships for the Greater Good

Julie Knap, SVP, Partnerships

Marketing Alcohol to Gen Z

Jonny Davis, EVP, Brand Experience

Influencer Content For Paid Media

Danyelle McGill, SVP, Social Media & Influencer Marketing and Kerri-ann McGinty, EVP, Media

A Marketer’s Take on CES 2024

Ardalan Salam, VP, Data & Technology and Arlene Wszalek, EVP, Strategy & Innovation

India's Massive OTT Potential: Marketing to a Diverse Mobile Video Audience in the 5G Era

Jamie Crick, Managing Director, APAC

Sold-Out Shows to Sold-Out Screens: Live Events Are A New Cinema Box Office Draw

Seán Roberts, VP UK & Ireland

You Need to Advertise on TikTok, They Said. So, Now What?

Stephanie Anderson, VP, Media

Standing Out at Consumer Trade Show Events

Jonny Davis, EVP, Brand Experience

The Rise of International Content

Seán Roberts, VP UK & Ireland

Engaging Gen Z Travellers

Jamie Crick, Managing Director, APAC