HBO Documentaries

Transhood Virtual Summit

We created a COVID-safe activation to promote and act as a companion for the film Transhood. This led to the development of the TRANSlation Summit- a 3-day virtual event hosted on HBO’s YouTube channel focused on informing and educating consumers about the experience of growing up transgender and raising transgender children.

• Wide-ranging partnerships with LGBTQ+ organizations included promotion for the summit and staff/member participation on panel discussions.
• Influencers promoted the summit to their followers and acted as hosts and moderators for our panels as well as live tweeting each day of the summit.
• The creation of the branding and look for the summit and all promotional assets.
• Key coverage included: Deadline, Hollywood Reporter, PopSugar, and Pride.