Max

Gentleman Jack Season 2 Premiere

To promote the release of Season 2 of the HBO Original Gentleman Jack, we developed a three-pronged campaign targeted to members of the LGBTQ+ community that included three distinct elements.

DINNER AT SHIBDEN HALL ACTIVATION

• An invite-only tastemaker premiere screening and dinner featuring all queer vendors and headlined by a four-course meal curated by Top Chef alum Melissa King.

ANNE LISTER’S DICTIONARY CUSTOM CONTENT

• An original content series in collaboration with HBO's Human By Orientation featuring LGBTQ+ influencers sharing their unique takes on code words from Anne Lister’s diary.

LGBTQ+ MEDIA PARTNERSHIP

• A wide-ranging partnership with queer news outlet Autostraddle that includes custom editorial, social content, content amplification and display advertising.