Sony Pictures

Engaging LGBTQ+ Audiences for Anyone But You

To reach a LGBTQ+ audience we crafted a targeted approach to highlight the trauma-free Lesbian storyline and the breakout ‘hot guy’ in the film through key interviews, stunted screenings and influencer activations.

• Engaged with top community sites for features, interviews and clip placement like Out.com, The Advocate and Instinct Magazine.
• Created specialized interview moments on the red carpet with key talent including Queer actress Alexandra Shipp and influencers.
• Activated influencers to host screenings, receive mailers and attend the premiere with viral results
• Drove awareness to a millennial and Gen Z audience through viral TikTok song parodies and sustained box office numbers week after week worldwide