Shudder

Influencers Celebrate the Release of Dragula

We launched The Boulet Brothers’ Dragula campaign to drive awareness of Season 4 and encourage Australian and New Zealand sign-ups to Shudder via unique activations with drag talent and broader LGBTQIA entertainment partners.

Our approach seamlessly blended various elements, including:

• Leveraging influencers who were part of the ANZ drag community and general entertainment influencers.
• Igniting social conversations and sustained excitement throughout Season 4 through engaging drag makeover looks and recap content.
• Orchestrating live content sessions with influencers during critical moments such as the premiere, mid-season, and finale.
• Encouraging influencers to extend personalized 30-day free trial offers to their followers through trackable links in bios and exclusive promo codes.